I have had my DVR for about 6 months now and LOVE IT. I used to never watch tv for two major reasons. One, I never could remember what night the shows are on and could never remember what times. Two, I was always too busy messing on the computer. Whether it was video games, chatting, surfing, or working on a video; I never watched tv. Well that has all changed now that I can watch them whenever I want. It helped too that my computer couldn’t play video games and I have a kid that keeps me busy. But, I actually have a few shows now that I follow. My favorites are Battlestar Galactica, 24, The Shield, and NCIS. But I catch all of the Adult Swim cartoons as well as all the CSI series’ and supercross races. Not only do I get to watch them whenever I want, but I get to skip commercials AND, since I have HBO I can record movies too. I love my DVR and if you don’t have one you should, they rule.
Here’s an article I found and thought I would share with you.
“Business 2.0 is pointing out the amusing contradiction that comes out of two separate studies on the use of DVR devices (like TiVo). The first one pretty much states the obvious: DVR owners almost always skip commercials for shows watched on the DVR. Less than 1% actually watch the commercials. That actually contradicts an earlier study, but we noted at the time that the participants in that study may have watched more ads because they knew they were being watched. Then the twist. Another report finds that DVR owners remember ads just as much as non-DVR owners. The reasoning is pretty straightforward: fast forwarding through commercials takes more concentration on the actual commercials. Meanwhile, regular ad retention isn’t that great, because non-DVR owners walk away from their TV or flip channels during commercial breaks. So, even if DVR owners are not watching the commercials as intended, by keeping an eye on the ads for the sake of figuring out when to stop fast forwarding, the important points are getting passed on. That suggests, at the very least, that recent attempts at TiVo-proof ads makes some sense for advertisers.”
Clintus
God I’m so behind on the times. It’s frightfully embarrassing that I don’t have a tivo.