Escalating competition, changing marketing trends, and other factors have forced businesses to think beyond the regular. Regardless of the size, nature, and operations of your business, you need to invest in a website, and for that, you can easily hire one of the firms that specializes in website design Perth. What makes a good website? Below are the things you need on your business website.
- Great name. A good website must be easy to remember and should have a catchy URL. Select your domain name with great attention. If you have a garment business, a name like “marthaclothingstores” might make more sense than “buygreatclothingintown”. The name must be personal, easy to note and extremely effective.
- Effective and interactive design. Dull and boring websites don’t make sense anymore. Today, you have less than five seconds to hold a customer on your website, so the design must be effective and engaging. Interactive website designs are trending everyone. It is always best to get a custom design for your website, instead of settling for one of those templates.
- Quick loading. Make sure that you invest in a good hosting plan. Visitors don’t have the time to wait, and if your website is too heavy to load, they might not even reach the home page. Talk to your website design team to check if they have used light images and design elements.
- Basic details. The purpose of any business website is the same – to push the customer for the next step. As such, the concerned portal should have all the necessary details and information that customers may need for initiating a sale. Check if the contact form is working and whether all the phone numbers and addresses are mentioned rightly.
- Online essential elements. Is your website mobile friendly and cross-browser compatible? If not, you are already losing a considerable amount of traffic. More than 35% of web searches are initiated on mobile and other handheld devices. Also, make sure that your website is completely secure, and in case, customers are making a purchase, the payment gateway is checked and verified.
With smaller aspects in mind, creating a perfect website for your business shouldn’t be a long process. Before you hire a firm, do check their credentials and the kind of work they have done so far. Also, if you are hiring a local web design service, don’t shy away from seeking references.