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DIGITAL SIGNAGE AND TOUCHSCREEN KIOSKS: WHAT’S THE DIFFERENCE?

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In a world where information is king, many ways have come up to communicate. Most of these are targeting a digital stream of information, and as such, digital signage and touchscreen kiosks have grown in popularity over time. This is because they incorporate a digital element into education or product promotion, in a way that engages the intended audience through a medium they are intimately familiar with. They have been used through many different offices, including universities, airports, doctor’s offices and even museums.

As people interact more with digital platforms, the age old question of what medium to use arises. You see, the essence here is to interact fully with your customer in a way that they feel fulfilled. One of the choices you have to make is whether to use digital signage or touchscreen kiosks. To help you decide, lets take a look at both and pinpoint the differences:

Digitals Signage Kiosks

With this type of medium, you can upload content in different forms including video, images or audio. This content is presented to your audience through a monitor with the size of your choosing.  They are perfect for places where your intended recipient might be standing or sitting for quite a while. This is why a digital signage kiosk is ideal for places such as airports, malls, subway stations and stadium lobbies.

Depending on the software, you have control over the timing and sequencing of the content. Some software actually lets you edit some of the content being displayed on the monitors, and upload it in real time from the cloud.

Another advantage of using this type of lcd enclosure is that once posted, it requires very little maintenance. Once you set it up, you may only need to come back for further uploads, and this contributes heavily to the low-maintenance nature of this type of medium. The only disadvantage is that these kiosks are one-way communication.

Touchscreen Kiosks

The biggest difference between touchscreen kiosks and their digital signage brothers is interaction. With touchscreens, you have a lot more target audience participation and engagement. The software application is diverse and only limited by what the developer is capable of doing with it.

Some key features found in most touchscreen kiosks include remote management, design, placement and the user interface. Remote management is needed to edit and upload to the cloud while the design needs to be attractive to gain attention and invite interaction. They utilize appropriate placement of message to make sure the target audience is reached.  The intuitive user interface keeps users engaged until they have gotten what they need from the interaction.

They also use hardware that works and is reliable enough to handle large amounts of foot – or rather – finger traffic. They are secure enough to avoid physical theft of the device and to prevent hacking and implantation with malicious software or content.

If you are looking for a cost effective way to relay information to multitudes of people at the same time, digital signage is definitely the way to go.

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